You know how back in your Golden Youth, there was always that one person who started the next big thing? Her legal name was Hot Victoria and she was so hot, so mean, had such good lip gloss (respect), and she wore the hell out of mood rings before eeeveryone else jumped on the bandwagon to do it with their own style. Well, Amazon Prime Day kind of works the same way, and has had a similar effect on online retailers.
If thou art new to Prime Day, let us shed some light on the subject. Every year, Amazon lowers its proverbial drawbridge for a whopper of a shopping holiday (which is two days, actually: July 12 and July 13 this year) with a bunch of savings on all kinds of stuff, including appliances and electronics; gardening gear and beauty products; sex toys and regular, non-horny tech; home goods, apparel, and literally everything else you’ve been putting off buying because it’s either too expensive at full price, or—like us—you keep spending your money on healthcare and burrata. Well, just like Hot Victoria, Prime Day has inspired loads of other online retailers to have their own big sale days at the time as Amazon.
We’ve surfed through the price-slashing tube of sales for you, and found the best non-Amazon Prime Day deals on electronics, beauty products, bedding, and much, much more from Prime Day competitors. Because you know who rocked the hell out of mood rings just as well as Hot Victoria? All those Huckberry bros with their leather jackets, lumberjack-luxe towels, and DIY saunas.
Albany Park is where you’ll find sleek modular sofas and other trés chic living room furniture, and the brand is offering an extra 12% off all sectionals when you use code GOBIG12 at checkout. That means you’ll save a whopping $1,600 on the dreamy Kova Pit.
ASOS, purveyor of the TikTok-famous Stradivarius mom jeans and literally thousands of other items of highly covetable clothing, always has great deals, but right now the site is offering up to 80% off almost everything on the site until July 13.
Avocado is offering up to $250 off select mattresses from July 12–28. Get $100 off the Green, Vegan, and Latex Organic mattress models with code SUMMER, and get $250 off the Organic Luxury mattress with code JULY.
Bed Bath & Beyond is in the middle of its Beyond Big Savings Event with home goods up to 50% off.
Bodega’s sale section is already popping with great deals, and the brand is offering free shipping on all U.S. orders over $150 with code SHIPPING2022.
Brooklinen is having a 15% off sitewide sale during Prime Day, so you can swaddle yourself in the brand’s elite-level bedding, pillows, blankets, and more.
Caraway is throwing a Summer Refresh Event where you can get 10% off sitewide when you use code CLEAN10 at checkout.
Coach’s Summer Sale is on right now, with up to 50% off select styles. (If you haven’t heard, Coach is—actually—cool again.)
Common Era is holding its annual shop small sale where you can get 20% off sitewide on sustainable, ethical jewelry.
Dyson has extended its Dyson Week sale through July 16—thank god. You can save up to $120 on select technology including its popular smart vacuums and air purifiers, including the popular Dyson V8 Absolute, which has a 4.6-star average rating from over 3,300 reviews.
Ella Paradis is offering 85% off sitewide on sex toys all week long when you use code PRIME at checkout. We’re eyeing the viral Beso Flower Power Rose vibrator and the Willow vibe from Wild Flower.
Farfetch, land of many a dope 'fit, is having an up to 60% off sale on literally 10,000 designer items, including this Kenzo Tiger Hoodie and these Off-White high-top sneakers.
Garmentory allows you to shop small boutiques all over the world—including serious deals from those stores in its sales section—and has big-time markdowns on over 1,000 items right now.
Home Depot has top-tier savings on home goods such as grills, appliances, furniture, and more.
Horizon Fitness is giving shoppers 5% off all cardio machines with code HOTSUMMER5 at checkout until July 14. There’s never been a better time to get your resting heart rate down to “sea turtle” levels.
Huckberry is like if Kinfolk and REI had a baby (with a lot of Libra in its chart). The brand is having sales of up to 30% off on select items during Prime Day, including Crocs All-Terrain Clogs.
JBL is offering deals on select tech-savvy headphones and earbuds, including the Tune 230NC TWS earbuds for 40% off.
Joss & Main has an ongoing sale on sleek, modern home goods including lamps and wicker end tables.
Kohl's will launch Summer Cyber Deals from July 12–13 across all categories. You can also find Super Markdowns on all clearance items. (A perfect segue into your “explaining crypto as Kohl’s Cash to NFT bros” era.)
LELO is letting shoppers score luxury sex toys for up to 50% off during its Seize the Prime Day sale. Among the sales are the best-selling Enigma and Sona 2 Cruise.
Levi’s is holding an End of Season Sale where you can score an extra 50% off all sale styles, and finally get rid of the crusty-ass you’ve been wearing for the last three years.
Macy’s Black Friday in July sale is letting shoppers score deals across all categories including home goods, clothing, and shoes.
Marlow will offer 25% off with the purchase of two to three pillows or 40% off with the purchase of four pillows or more from July 12–13.
MeUndies is offering an extra 25% off your first item for a limited-time only when you join its membership program and use promo code CHEEKS at checkout.
Neiman Marcus is holding a limited-time designer sale where you can score items for up to 70% off.
Nike is offering up to 60% off during The Ultimate Sale if you're a Nike member. Make sure to use code READY20 at checkout to also receive an extra 20% off shoes such as this Nike React Infinity Run Flyknit 2.
Nordstrom is always adding new markdowns to its sale section, whether you’re looking for sportswear or designer duds. The mega department store’s major anniversary sale starts July 15, but you can shop now for deals in every category. For starters, grab this insanely swaggy nü metal matching Givenchy set that is marked waaaay down, as well as Joaquina Botánica’s cult-fave Glow Oil.
Nordstrom Rack is offering up to 70% off new markdowns, including this TikTok-viral Dash Mini Waffle Maker for 43% off.
Our Place, makers of the famous Always Pan and Perfect Pot, is having a 20% off sitewide sale from July 12–19. Stock up on kitchen gear for your next bangin’ dinner party.
Pinkcherry is holding an oh-so-erotic Black Friday in July sale with sex toys up to 80% off when you use code BLACK25 at checkout. The Satisfyer Pro 2 Air Pulse Stimulator, one of our favorites, is 63% off.
Recess is offering 10% off all Recess Mood cans and powders with code LIFTTHEMOOD.
REI is gracing us with up to 50% off all past-season styles for when you want to get outdoorsy.
Renpho is in the midst of its Deal Days sale with its tech up to $90 off. The best part? Our favorite pain-relieving eye massager is 30% off.
Saks Fifth Avenue is holding The Designer Sale where you can snag luxe items including these Alexander McQueen slides and high-tops for up to 70% off.
Samsung is in the middle of a Black Friday in July sales event where you can take advantage of huge discounts on top-tier tech, including $500 off its 65" Neo QLED 8K Smart TV.
Skin Store is offering up to 25% off during its Big Sale. As a bonus, you can also get a free, 16-piece Beauty Bag when you spend at least $150.
Solo Stove, makers of some of the best smokeless fire pits in the game, is having a summer sale where shoppers can snag the brand’s fire pits for up to 45% off.
Sonos is practically giving away its high-quality speaker systems with up to 40% off the brand’s Certified Refurbished Inventory.
SSENSE is offering up to 70% off its sale section, which is full of deals on bangin’ brands including Stone Island and Carhartt WIP.
Sunday Citizen is offering up to 50% off blankets, throws, pillows, and more as part of its end of season sale through July 12–13.
Tempur-Pedic is offering up to $500 off its Tempur-Pedic Breeze mattresses, which are designed to help keep you cool at night. Take that, night sweats.
Therabody is having a humungo sale across a bunch of its killer workout recovery products. Get up to $100 off the Theragun PRO.
Vertagear, slinger of top-tier gaming chairs, is having a sitewide sale with savings up to $150 until July 27.
Vitamin Shoppe is giving shoppers up to 25% off its in-house brands of vitamins and supplements while supplies last.
Walmart just dropped new rollbacks across all categories including home goods, kitchen appliances, tech, and more.
Wayfair is having its 20th Anniversary Save-a-Thon mega sale across top-tier categories with savings up to 60% off. The deals include everything from bedroom furniture, small appliances, living room seating, and backyard decor to turn the area into an outdoor oasis.
West Elm’s sale section, per usual, is full of gems, including this classic, comfy sectional sofa that will look good in any and every apartment (even yours) and this Don Draper-vibes buffet cabinet.
Zoma is offering 18% off the Zoma Start Mattress with code PRIMEDAY22 until July 14.
So go ahead—shop ‘til you drop. [Shudders.]
(Oh, and don’t forget to periodically check back throughout the two-day event, since we’ll be updating this page with all of the best deals as soon as they roll in.)
The Rec Room staff independently selected all of the stuff featured in this story. Want more reviews, recommendations, and red-hot deals? Sign up for our newsletter.
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